The clip was viewed over a million times in just 4 hours.
Apple continues to promote its iPhone 11 Pro with a new video clip entirely shot with it. The clip in question is that of the eccentric singer Lady Gaga for her new title Stupid Love. A colorful and eccentric video, just like the singer.
If the Californian firm does not fail to emphasize that the clip was entirely filmed with its latest generation smartphone, it does not give more details. So, we just know that the production used one (or more) iPhone 11 Pro, as well as the FiLMiC Pro application, but that’s it.
Obviously, given the rendering of the clip, we can imagine that a green background was used for the landscape effects. A professional stabilizer and a drone were also used to film the singer.
This is not the first time that Apple has signed such a partnership with artists. Just recently, Selena Gomez’s last two clips (“Look at Her Now” and “Lose You to Love Me”) were shot on the iPhone 11 Pro.
La Pomme obviously promoted all these clips on its YouTube channel as part of its “Shot on iPhone” advertising campaign.
Beyond the clips, the headed smartphones have also been used in cinematographic productions, notably for the film The Most Beautiful Years of a Life by Claude Lelouch.