Are you one of those who watch Netflix on the cell phone for longer than on your home screen? Now you can pay an exclusive plan to play your favorite series and movies on your cell phone, without having to hire any of the traditional packages. The rate for this plan will be around three dollars a month, but the bad news is that it will only be available to users in India.
This economy is the second with more users who surf the internet from mobile devices, followed by China, according to Statista data, which is an optimal market for launching this new Netflix mode. Although the company announced that it is a low price rate designed for users who consume this service from their smartphone, the reality is that it can be a strategy to increase the number of subscribers and increase revenue.
Well, in the second quarter of this year, the video streaming company lost 123,000 subscribers in the United States by raising the rates of its packages. He expected to add five million new users, but only 2.8 million. So far, Netflix has 151 million subscribers worldwide.
This decline that has also been due to healthy competition that is having to compete with other streaming platforms such as Apple and Disney; Even to strengthen sales, Netflix also decided to launch books based on the stories of the most-watched series in the world that the platform stores. While that happens, for now, the plan to view the videos on the cell phone will be launched on July 24 starting in India.